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  • Our Ambition.
    To Deliver Outstanding Strategic and Creative Work that Sparks a Better Future
    Catch A Fire The Most Thoughtful Brands Deserve the Most Thoughtful Creativity

We’re On
a Mission

To create relationships, fame and success for brands that share our ethos. And our ethos is simple – be as good as we can for the planet, for society, and its future.

We are an agency that chooses its clients very carefully, using all our experience to propel ‘good’ brands ahead of ‘bad’.

We are not a charity and we are by no means saints, we are a company of marketing and communication professionals that believe in the power of strategic thinking and impactful creative that can spread like fire and have a positive impact.

We are the marketing agency for brands that do good.

  • Agency and Client-Side Experience
    The founders of catch a fire come from both sides of the fence – advertising agency and client side. This gives us great insight into some of the challenges clients face, helping us understand and develop briefs quickly, efficiently, and right on point
  • Agile Set-Up
    to compliment our core team we use a trusted set of individuals to create the best work possible. These aren’t full time employees so we can select exactly the right people to suit the job. This keeps our overheads low, a saving we can pass onto you, our client.
  • We walk the walk
    When we send the founders of the company to a meeting or pitch it’s the founders of the company that work
    on your brand. We don’t just delegate, we stay truly close to our jobs.

Our People are Awesome

And it’s not just us that think so. We share an array of industry awards between us. From deep planning and strategic brains, writers, designers, social content creators and film makers – we strive for creativity that ignites a reaction.

Meet the Firestarters

Craig Roderick

Creative / Founder

Global car campaigns. Technology firsts. Fast-paced social activity. The last 20 years in the industry has taught me lots – but it’s also taught me that I don’t just want to make a living, I want to make a difference.

Toby Barty

Strategy / Founder

Over the last 20 years, I’ve created brand propositions, consumer journeys and product innovations for household names like Unilever and Heinz. Now I’m taking all that client-side experience and using it to help fire up people’s imaginations and make brands famous.

Mark Etherington

Design

They say the future depends on what we do in the present – so I use my skills to help brands dedicated to making a real difference. From social media, web design and apps to more traditional campaigns, it’s my job to make it have a real impact.

Ethan Lott

Copy

Every brand has an incredible story to tell and it’s my job to help them tell it. I tear things apart and put them back together in a way that connects with people, draws them into your story and, most importantly, sells.

Nicky Treasure

Digital Design and UX

If you want to move people, you’ve got to make your work move too. Whether it’s your logo, your website or your latest digital billboard, motion graphics can stop people in their tracks and give your brand real standout.

Matt Fretwell

Film

It doesn’t matter if it’s a big-budget commercial or small-scale social film – we make it our mission to create work that intrigues, excites and gives people a reason to love your brand.

In a Nutshell

Strategy & Insight

  • Brand Proposition
  • Brand Strategy
  • Consumer Research
  • Brand Identity
  • Brand Key and Brand Book

Consumer Journey

  • The Big Idea
  • Creative Concepts
  • Consumer Journey Mapping
  • Media Planning
  • Brand Experience Tool Kits

Creative Delivery

  • Advertising
  • Design
  • Film
  • Websites
  • Content
  • Photography

Previously We’ve Honed our Skills Working with These Brands

The Biggest
Fires Start With a Single Spark

Our agency model is flexible enough to assemble the right team for almost any brief. The two core elements – strategy and creative form a springboard for all other content. This ensures all our ideas are cohesive and therefore create the biggest impact. We take great pride in our work and strive for ideas that catch fire and spread, changing opinions and behaviours.

Our
Promise

A percentage of our fee will be put aside to help improve something – it could be a charity of our clients choosing or we’ll have many alternative suggestions. And this doesn’t mean just handing over a pile of money. It means dedicating the time and effort of our team to do something extraordinary for the chosen cause.

We’d Love to Help You Get Things Fired Up