The Online Design Awards is a reality new industry award body looking to reward and recognise design and creativity that has the power to change the world. They want to help identify, connect, and empower a community of designers to fuel the creativity of the future.
As part of Demelza’s 25th anniversary and to support their strategic fundraising plans, we delivered a fresh rebrand to every aspect of the charity. Creating digital-first assets to help the brand and fundraising teams present a constant and engaging face to their communications. In contrast, in stores and service hubs, we created bright, friendly and modern assets that embodied the spirit of Demelza Phillips, whom the charity is named after.
Out of a large entry pool of some inspiration work, the Demelza campaign was awarded Gold in the Brand Identity category. The work was also chosen as the Agency/Studio Winner of the Social Good Award.
You can see some of our award-winning work and the other worthy winners by taking a look at the Online Design Awards Winners List.
Watch the full brand film created for the launch, which Demelza Vice President and actor Daniel Radcliffe voiced.