B Corp Recertification: Our purpose path and why we’re still on it  

Three years ago, we made a decision that would shape the future of Catch A Fire in ways we never quite expected. We pressed “submit” on our B Corp certification application with equal parts excitement, purpose, and if we’re honest, a healthy dose of nervous energy. We knew the world didn’t need just another agency. It needed one that stood for something. One that put people and planet at the heart of its process, not just in its pitch deck.

Three years later? We’re proud to say we’ve just been recertified. And it feels… well, huge.

Back to the Spark

So why did we become a B Corp in the first place?

Simple, we believed (and still do) that business should be a force for good. We wanted to create a space where meaningful, impactful, creatively brave work could live. But more than that, we wanted to build a company where values weren’t just painted on the wall but they were stitched into the way we show up every day.

Being a B Corp gave us the framework to hold ourselves accountable. It gave us permission to ask hard questions. And it lit a fire under our mission: to create work that ignites change for brands with purpose.

The Last 12 Months? A Rollercoaster.

Not going to sugarcoat it, this last year has been testing. The world outside feels louder. Markets are shifting. Priorities are (rightly) being questioned. And like so many others, we’ve had to navigate challenge after challenge with agility and nerve.

But even so, purpose remains our North Star. And our team? They’ve been nothing short of extraordinary. Showing up with heart, humour, and hustle. Delivering work with impact. Sparking joy and brilliance in the most unexpected places.

It’s the team’s grit and grace that’s kept us grounded. And helped us moving forward.

A Flame That Keeps Getting Brighter

Our B Corp journey hasn’t been a badge-on-the-website moment. It’s been a business evolution.

We’ve invested in the things that matter. Our people, for one. Our ACE leadership programme is hitting its stride, with six brilliant ACE winners recognised for the craft and care they bring to life. We’ve launched Matchbox, a creative space designed to fuel ideas, collaboration and creativity. And we’ve reimagined how we rest, too: think summer Friday half-days, wellbeing leave, and our fantastic away day in nature filled with connection, reflection (and a whole lot of good food).

Beyond our four walls, we’ve dialled things up on impact. From Climate Week in New York and London, to sharing our voice within the Kent B Local, to teaming up with Demelza to launch ‘Trail with a Tail’. We’re turning intention into action. We’re not just showing up, we’re putting skin in the game.

Why We’re Staying the Course

Recertification isn’t just a stepping stone; it’s the external guidance that helps push us forward on our continuous journey to make things better.

It means revisiting everything, from our governance to our suppliers, to how our team feels about working here. It means listening harder and levelling up.

Why do we keep doing it? Because it matters. Because “business as usual” is no longer an option. And because when we look around our agency, we see people who care deeply, not just about the work, but about the world it lives in.

We’re here to help brands make better choices. To lead with purpose, to spotlight the changemakers, the planet protectors, the quietly brilliant innovators.

And we’ll keep doing it, even when it’s hard. Especially when it’s hard.

What’s Next?

We’re entering year four of our B Corp journey with clear eyes and a full heart.

We’ll keep building a business that balances creativity and conscience. We’ll keep backing our people, celebrating their wins, supporting their growth, and making space for them to breathe, think, and be creative. We’ll keep pushing for a better, fairer, greener way of doing things.

And we’ll keep showing up for the brands that want to do better too. Because here’s what we’ve learnt.

When you focus on people and planet, you don’t lose your edge. You sharpen it.

So, here’s to what’s next. Here’s to growing stronger roots, brighter sparks, and bigger impact. Here to three more years of our B Corp journey.

And as always, here’s to ignite change.

Toby & Craig, co-founders of Catch A Fire 🔥

Read our latest B Corp Impact Report now👇