A big tick against one of the ‘to do’s’ we set out when we started our agency almost 5 years ago. We’ve always been about protecting the planet and being a force for good but now it’s official – we are.
In a nutshell, it’s the sweet spot between growth and sustainability. So some call us eco warriors, some call us tree huggers, some call us Greta, but us B Corps are moulding a better way of doing business, for them, for you, for everyone.
And it’s no walk in the park to become a B Corp either. The initial process is tough, and takes real soul searching. Plus, each B Corp is re-scored every three years so it’s a journey of continuous improvement and will undoubtedly help us grow better as we grow bigger.
Our clients know they’re working with a bunch of people who are transparent in everything we do. From the way we run our business, to the head turning, scroll-stopping, wallet opening, opinion changing creativity we produce. Together, we come up with awesome creative stuff that really makes a difference.
The B Corp community helps us find ways to help them too – things that benefit their wellbeing, mental health and career journey. So while we do have the odd free lunch and cool office (thanks Ruth!), we also make sure there are proper things in place that get them inspired and out of bed even on the most miserable of mornings.
This journey (which took over 18 months) was a natural step for our business.
It might not be for the faint-hearted, but it’s the most profound thing we’ve
done since founding Catch A Fire. If you’re at all interested in becoming a
B Corp the process goes a little like these steps.
The B Impact Assessment:
200 online questions to give you an initial score
Improving your score:
Goals and plans to help you get to the minimum score of 80+
The legal bit:
Governing documents are amended and filed with Companies House
The final step:
B Lab reviews everything while you continue to work on improvements
B Corp Certified:
All B Corps publish an annual impact report of goals and progress
