Cooking Up Change

Working with the Upfield Professional US team and Top Chef USA winner Kristen Kish we created the new Flora campaign in New York to help convince chefs throughout the US to go ‘plant’.

by Claire Ashdown | Work | 4 May 2021

As part of this campaign, we created 5 cut-down filmic videos featuring Kristen Kish, winner of Top Chef USA. The idea behind this partnership was to create chef-to-chef content that would resonate and prompt the need for more plant-based ingredients in professional kitchens, driving trial of Flora Professional Plant’s new Plant Butter.

The lead generation campaign significantly over delivered with 60% more validated sample requests than the initial stretch target.

Check out the work below.