As part of this campaign, we created 5 cut-down filmic videos featuring Kristen Kish, winner of Top Chef USA. The idea behind this partnership was to create chef-to-chef content that would resonate and prompt the need for more plant-based ingredients in professional kitchens, driving trial of Flora Professional Plant’s new Plant Butter.
The lead generation campaign significantly over delivered with 60% more validated sample requests than the initial stretch target.
Check out the work below.