Elmlea, the once go-to cream alternative, hadn’t advertised much since its launch back in the 80s and was perceived as a brand only used by old people on their stodgy puddings.
We were tasked with creating a campaign to make Elmlea relevant to today’s savvy audience.
With the help of celebrity actress and comedian, Emily Atack, our Easter campaign dialled up the fun, personality and purpose of the brand. As Easter was set to be the big return to ’normality’ and family get-togethers were once again possible, we wanted to show people how Elmlea could help take the pressure off the host.
‘Emily’s Easy Easter’ showcased several hints, tricks and tips to make the perfect Easter dishes. The campaign launched in March and ran through Easter on both Facebook and Instagram.
Check out the creative below.