How I got to be… Cara Weatherley, Creative Producer

An interview with one of Catch A Fire's creative production team, Cara Weatherley

by Ben May | Careers | 6 June 2024

Job title: Creative Producer

Years of experience: 8

Places you have worked before: iSiteTV, plus some freelance work for Sunstone and Aura Films.

Favourite all-time advert: Can I have a top three?

  • Sainsbury’s 1914 Christmas advert – beautiful storytelling; I rewatch it every year!
  • Yeo Valley’s ‘The Churned: Forever’, to which I still know the moves 13 years on.
  • Evian’s ‘Baby and Me’ – my favourite from the Baby campaign series and still makes me smile.

What do you have to take to a meeting: Water bottle, a notepad & pen!

What did you want to be when you grew up?

My dream career evolved quite a lot! When I was very little, I wanted to be a writer – I was always writing stories and play scripts. Then I wanted to be an artist, and after that, a photographer. Then I fell in love with the behind-the-scenes featurettes on DVDs and zeroed in on being a cinematographer. It was pursuing cinematography where I discovered producing. I always say I became a producer because I’m greedy – I love every stage of the creative process and working with incredibly talented people, and producing allows me to be part of it all.

If you could go back in time and give your younger self career advice, what would you say?

When I was at university, there was very much a culture of “you’ll only be considered successful if you live in London and do X, Y & Z”. While yes that can be a marker of achievement, it took me a long time to unlearn that and be comfortable with the fact that I would hate that lifestyle. So to my younger self I would say “be confident in pursuing the career that makes you happiest in all aspects” – that “success” can be measured in all sorts of ways, in a career and an environment that mirrors you best.

What is your favourite project you’ve worked on in your career so far, and why?

My favourite projects are those that involve storytelling. In 2022 I produced a video for Leapfrog’s Magic Adventure Microscope. We were given a pretty free leash by the client in terms of creativity, so we went for it. I loved working really collaboratively with the director in coming up with the narrative – we had three bespoke sets built in a CYC stage, and had a CG team involved throughout the project. Coordinating lots of departments on a particularly creative brief was hugely rewarding, and getting stuck in on set, watching it all come together was loads of fun.

If you could work in any other industry, regardless of qualifications or experience, which one would it be and why?

I’m a history geek, so I’d love to work in the heritage sector, bringing history to life in creative ways, organise events, and working with various experts to maintain sites for future generations. And if that meant I got to raid the costume department on occasions, even better!

Where do you look for social media content and design inspiration to keep you up to speed?

Instagram and LinkedIn are my go-tos. I love seeing what small independent brands and businesses are coming up with on little to no budgets – content is packed with personality nowadays, and you can see the big brands trying to get on that level.

What made you apply to be a Creative Producer at Catch A Fire?

It came at a time when I was feeling ready for a new chapter, a new challenge, and I was specifically looking for a role and company that echoed my personal ethos. I was particularly interested in B-Corps and had been excitedly watching the network expand over the previous few years. So when CAF popped up looking for a Creative Producer situated in the beautiful Kent countryside, to say I jumped at the chance is an understatement. I had to work here! So much so that I actually applied twice! Thankfully, I got it the second time around and moved to Kent, excited to start that new chapter.

Want to join Catch A Fire?

If you like the idea of taking your career further and combining it with a B Corp business on a mission to create work that ignites positive change. Then, take a look at our open roles on LinkedIn or drop us a message.

01892 887239 | theteam@catchafireagency.com  

Or check out last month’s interview with Account Director Zara Camble 🔥