Thinking and insights to ignite change.
Since the first spark, we have been determined to work on projects that have a positive impact for people, society, and the planet – that’s where we shine. We work with brands that share this ethos, so collectively we are pushing for progressive thinking, valuable content and better creativity that forges a brighter future across the 3 core pillars of our business: Plant-Based, Environmental and Social.

Check out our thoughts below…


Plant-Based: The Future is Plant

Plant-based has grown at an exponential level over the past few years, and we are passionate about their category potential. In this report we delve into a range of topics in retail and food service that are influencing the growth of the space as well as shifting consumer behaviour. From the impact of Covid-19 to why more big brands are diversifying; our research has led us to valuable findings.

Let us share with you our insights, trend predictions, thought starters and interviews with brands such as Upfield Professional and Grounded, to help you and other plant-based brands find success because make no mistake, the future is plant.

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Environmental: The ABCs of ESG

ESG, or Environmental Social Governance, has become a hot topic for businesses in recent times, and one that has wide implications for how businesses operate. From hiring policies, to climate change initiatives and labour standards. It’s fair to say that ESG performance is quickly becoming a “license to operate”.

We partnered with one of our valued clients, Key ESG, to co-author this piece, aiming to demystify ESG and to consider its relationship to effective communications and brand-building, including our 3 Golden Rules for how to integrate your ESG commitments into your brand story.

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All the thoughtful content that from our bright sparks