Q1. What do you like most about working at Catch A Fire?
Without a doubt, it has to be the variety of work. Coming from a client-side background, I’m loving being able to work with a wide range of clients, getting to meet lots of new people and working on some great projects. The team at Catch A Fire are also loads of fun and I’m enjoying working from our office in the middle of the Kent countryside!
Q2. What’s your favourite piece of advertising/comms recently?
I’ve always been the person who arrives on time to the cinema to catch the ads, or watched through them on TV rather than fast forwarding! A recent comms that caught my eye was Burger King’s campaign “Day without a Whopper” – they stopped selling their leading product for a day in a bid to redirect customers to McDonalds instead, as they were running their annual campaign of donating money for every Big Mac they sold. They ran an image of Burger King & Ronald McDonald holding hands. Whatever your views on either chain, and the meat industry as a whole, this served to have an overall positive reflection on both brands.
Q3. Are there any ethical brands out there you’d love to work with?
A couple of brands that have caught my eye recently would be Oddbox and Who gives a crap. Having farmers’ in the family, I was always shocked how strict the supermarket rules were and how much fruit and veg waste occurs. I think Oddbox’s mission to rescue wonky and surplus veg and give it a home is brilliant! I’m also excited about receiving our first Who gives a crap order – who knew buying toilet roll could present an opportunity for giving back! They give 50% of their profits to help build toilets for those in need. Why are toilets important I hear you say? According to Who gives a crap, 40% of the world’s population don’t have access to a toilet, and around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. Makes you sit up and think about your toilet roll choices!
Q4. What’s the most important piece of advice you can give to your children?
I think advice is a tricky one, often people seeking advice, are really just looking for someone to listen (granted, not something I’m always brilliant at doing when it comes to my kids!). That said, I’ve always loved Roald Dahl’s quote about kindness: “I think probably kindness is my number one attribute in a human being. I’ll put it before any of the things like courage or bravery or generosity… Kindness – that simple word. To be kind – it covers everything, to my mind. If you’re kind that’s it.”
Q5. Your favourite moment of life so far?
A tough question! There are a few that spring to mind, the obvious ones like our wedding day, when my kids were born (although not the precise moment… that was tough!)… but to pick a recent one, I’d have to say a recent trip away with my husband, a chance to reconnect in-between the craziness of three kids and work!