Lamb Weston Appoints Catch A Fire

Lamb Weston Appoints Catch A Fire as EMEA Foodservices Agency

Announcement press release 14.3.24

by Ben May | News | 15 March 2024

Lamb Weston, one of the world’s leading frozen potato product manufacturers, has appointed UK-based Strategic Creative Agency Catch A Fire as its lead food services marketing agency across EMEA.

The appointment of their first food services agency is designed to support their ongoing regional growth and continued ambition to build brand awareness and consideration with food services audiences.

Choosing an agency with foodservice experience will allow the frozen food producer to develop an effective communications strategy to cut through in a sector that is acutely impacted by external pressures, from the cost-of-living crisis to rising inflation and logistics costs.

The strategic creative agency, which also works with food service giants Unilever Food Solutions and Upfield Professional, joins a roster of other agencies across EMEA.

Lamb Weston’s Benoit Roger-Machart, EMEA Director of Product Marketing, said, “I’m pleased to have appointed Catch A Fire to work with the team across EMEA. Their expertise within food service will be a great benefit to us, and we’re looking forward to translating our brand strategy into a powerful channel communications strategy and content campaign plan for food service!

Zara Camble, Account Director, Catch A Fire, said, “This is an exciting opportunity for us to help an established global foodservice leader to connect with their professional audience and drive product consideration across the board.”