- 1 Discover & strategise
Let’s start with your customer and work back. What do you know about them? How do they end up on your site, and what do they do when they get there? From there, we’ll expand with key search terms and build out a killer keyword list. Now we’re on the road to your search marketing strategy. We can do this for just PPC or SEO, or both.
- 2 Design & Create
It’s no longer enough to just bring geekery to the table when it comes to PPC and SEO. While examining the data and crunching the numbers is key, creativity is equally vital. Snappy ad copy, bold assets and original articles – it all works in unison. We invite the number-crunchers and the creative fold to the table. Together, they make a powerful force.
- 3 Analyse & Adapt
There’s no getting away from it, stats are core to how we work. Understanding your objectives, setting up ads and improving the site’s SEO are all part of the process. We’re not ones to set and forget – we keep a close eye on all projects once they go live, constantly tinkering and testing in the background to optimise each campaign as it develops.
- 4 Track & Report
Regular reporting keeps everyone in the loop. Where we can, we like to use a single source of truth for data, building reports that I’ve you a centralised view. Regularly tracking campaign performance and measuring SO changes can help us catch outliers or trends and maximise their potential.
Our services
Digital search
You’ve created awareness and demand for your brand and product but your customers aren’t finding you when they search online – reaching your customers at the point they’re looking for you is essential.
We get that you don’t want to be paying for ads for forever and a day. But we also know the landscape of search – it pays to build a search strategy where SEO and PPC (Pay Per Click) work together.
We look to help you build on the strengths of your website’s current organic rankings while helping boost your presence on the SERPs with paid ads for those terms you’re not quite there for yet.
If you’re looking to develop a search strategy, we’d love to help!
Double-down on demand (& keep creating it)
You’ve worked hard and invested in building awareness. Now’s the time to utilise PPC to make sure you’re present when people search. Our PPC accounts and campaigns are well-structured, watching keyword lists like a hawk for customer intent and relevancy. This attention to detail maximises our revenue on ad spend (ROAS).
In addition to this, keep working on your organic listings to continue to drive both top and bottom of funnel activity. We report on your starting position, make recommendations for improvements and can also help implement these, from on-site (both on-page and technical) to off-site optimisation.
Getting to know you and your customers
Using your know-how, historical data and web statistics, we build a picture of current performance and future objectives. Then for the fun part – we’ll pinpoint how and where your customers are searching and build a plan for how we get there. There’s the full Google portfolio, Microsoft Ads (Bing), Ecosia, not forgetting Amazon. And that’s just the paid side!
For SEO, we’ll build a similar plan, targeting the keywords your customers type, and weaving in useful data from Google Analytics and Google Search Console. It’s not a one-size fits all. It’s about finding the right people in the right place at the right time.
Test, test (learn) & test again!
We’re big believers in diving into the detail to help us make big changes. Testing and optimisation are crucial in digital search, whether it’s tweaking our paid ad creative or revisiting old blog posts to optimise them. What works for one brand might not
work for another, so we regularly rerun tests to check different audience responses.
Alongside this sits regular monitoring and robust reporting. Whether something’s working or not working, you’ll want us
to act as soon as possible to make a change for the better.
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