SUSO & Catch A Fire: A Refreshing New Partnership

We’re thrilled to welcome Refresco UK to the Catch A Fire family, a global drinks powerhouse known for crafting some of the most iconic, thirst-quenching brands on the shelf. With their passion for flavour and commitment to innovation, Refresco is exactly the kind of purpose-driven business that makes our hearts fizz with excitement.

As a creative agency specialising in food and drink, we’ve long admired Refresco’s scale and ambition. So, being chosen to support foodservice strategic and creative thinking, that hits the spot. It’s an intriguing brief, ripe with opportunity and right up our alley.

We’re diving into the brand world of SUSO (Stand Up Stand Out), a fruit juice brand made for today’s generation – natural, fun, school-compliant and genuinely delicious. SUSO is a brand that parents, pupils, and teachers can all get behind.

What’s our brief for SUSO?

And the mission? Nothing short of brilliant. SUSO is about championing habits that are better for you without compromising on flavour or fun. For us, that’s more than a brief, it’s a cause we can get behind. One that perfectly aligns with our passion for purposeful brands and better-for-you choices.

We’ll be helping to revitalise the well-loved drinks brand through deep market and operational research and building out their brand vision for future sales and brand equity growth.

As a Refresco creative agency partner, we’re not here to play it safe. We’re here to spark something special. With our food and drink marketing expertise and strategic rigour, we can’t wait to deliver work that feels bold, bright, and brilliantly effective.

We are excited to get started!

Want to know more about our work with food and drinks brands?

Why not check out our recent projects or drop us a line so we can take you through how we can help your brand?

New Business | Ben May, Senior Marketing Manager, ben@catchafireagency.com

For all other enquiries, drop us a message | theteam@catchafireagency.com