Thank You Care Workers

by Claire Ashdown | News | 12 May 2020

We’re proud to be leading the official launch of Thank You Care Workers in the UK! Our goal is to create a solidarity movement by showing gratitude towards health care workers around the world who are protecting us in these difficult times. With just one click of a button, you can share your “thank you” to nurses, doctors and other care workers and Thank You Care Workers will deliver every single message in hospitals and clinics across the UK.

Catch A Fire wanted to support this incredible movement grown in the UK by lending our expertise as an agency. The values of Thank You Care Workers are very much aligned with ours and getting involved has allowed us to work with teams around the world – an opportunity to share, learn and grow in collaboration with like-minded people who all share the same goal.

Thank You Care Takers were looking for an agency to support them in launching social media channels targeting the UK and increase the volume of thank-you messages. We started engaging with relevant people across both platforms, reaching out to influencers and similar initiatives to grow the channels organically.

Our plan moving forward is to experiment with how we can increase the number of thank-you messages on the UK website through strategic social media activations such as influencer/brand collaborations, partnered competitions and paid promotions. Due to the amazing response, we have had to this campaign, we are now working with influencers and partner brands to drive the number of Thank Yous towards the 1m global target.