Trophies will be awarded in 15 categories that span the many disciplines and skills across the independent agency landscape. Each category is judged online by a hand-picked selection of judges who are leaders in their fields. The shortlist then moves to a live debate, where 50% of all judges will be from client organisations. Every entry is judged on its strategy, execution and effectiveness. After judging, finalist agencies are acknowledged for producing great work and embracing the freedom that being independent offers. Every category winner then ‘earns their wings’ for being the best of the best and soaring higher than others.
Winners will be announced in September, so please keep your fingers crossed for us! In the meantime, you can check our our campaign for Flora Professional Plant here. And see who else has been shortlisted for the awards on the Independent Agency Awards website.