Convincing school kids that walking to school has multiple benefits.
Challenge
With the vast majority of school children in Kent travelling to school by car and bus, we were asked to engage them and their parents with a campaign to highlight the benefits of walking and cycling.
Strategy
We needed to create an eye-catching campaign with a relevant environmental narrative that will reinforce a clear safety message around walking and cycling, that can simply understood by parents and students.
Solution
Take steps to save the planet – We developed a poster and digital campaign bringing to life the environmental benefits of walking and cycling. The campaign also highlighted the physical and emotional benefits of walking and cycling, helping young people to ‘feel awesome’.
