Crafting a new brand for one of the most crucial investment opportunities on earth.
Challenge
The World Conservation Society needed to take drastic action to help protect the planets rainforests. To do this they needed money, lots of it. They devised an investment system that supported both businesses and the environment. What they needed from us was the creation of a strategy, a name, branding and launch communications.
Insight
The insight that climate and biodiversity are often seen as separate entities led to the creation of a unified narrative – WCS provide A Kaleidoscope of Opportunity.
Solution
A design system and campaign that amplifies the knock-on effect investing with this new company will have on the worlds most important eco-systems.
