Creating a new brand identity and a warm welcome for new home owners
Challenge
Stone Circle had been steadily growing as a housing provider, in association with Wiltshire County Council, but didn’t have a strong stand-alone brand presence. They approached us to help reinvigorate the brand and position it for future growth.
Strategy
Not only did Stone Circle have an excellent track record of building and leasing houses in Wiltshire, but it was known for its customer service and ability to listen to the local community. This core strength, became a central pillar for building the brand upon.
Solution
The Stone Circle brand identity puts a speech bubble front and centre. It represents the two-way conversation the brand is known for and the warm welcome it offers to everyone seeking a home, from emergency social housing to first-time buyers.
