Sharing Flora’s ‘Skip the Cow’ with a professional B2B audience
Challenge
Flora Food Group partnered with Gordon Ramsay to promote Flora Plant-Based Creams across six European markets. We were tasked with delivering a multi-funnel paid media campaign using a fixed suite of campaign assets to drive awareness at scale and support lower-funnel consideration and lead generation.
Strategy
The challenge was to efficiently scale reach and video views across diverse markets, while translating that attention into qualified traffic and leads. With creative locked, performance depended on smart channel selection, format prioritisation and ongoing optimisation to balance scale with efficiency.
Solution
We delivered a full-funnel paid media strategy across Meta, YouTube and LinkedIn. YouTube allowed us to put high-performing creative in a video-native environment in front of prospective buyers, rapidly building engaged audiences. Through Meta and LinkedIn, we capitalised on these audiences to drive purchase through wholesalers and leads for sales follow up.
Results
23m
Impressions
43k
Purchase Clicks
€22
Cost per qualified lead
