Showing Chefs Why Really Crunchy and Frenzy Fries Lead the Way

Challange

Lamb Weston partnered with Catch A Fire to manage organic social presence across Instagram, Facebook and LinkedIn.

The remit was to strengthen brand relevance, improve engagement quality and maintain an active, responsive community through ongoing content-creation and management.

Strategy

Lamb Weston needed a more focused organic approach to engage foodservice operators and industry professionals, an audience that is time poor, commercially driven, and exposed to high volumes of low value content.

The challenge was to move beyond generic brand posting and deliver platform specific relevance and utility. We designed a platform specific organic strategy tailored to this audience, balancing inspirational and practical content to drive stronger engagement and brand affinity.

Solution

Content was adapted by channel, with lighter, human-first storytelling on Instagram and more commercial messaging on Facebook and LinkedIn – keeping Lamb Westons’ feeds relevant to their audiences.

Alongside this, we implemented structured community management and enquiry tracking to keep the brand responsive.