Using the power of digital influencers for Peacock Rice
Challenge
Peacock Rice needed to drive awareness and sales growth within a clearly defined Nigerian audience, using paid social and influencer activity to reach a niche community efficiently and at scale.
Strategy
Relevance would outperform reach. By combining trusted Nigerian influencers with tightly targeted paid media across Meta, YouTube and Display, we could deliver culturally resonant messaging to the right audience and translate visibility into sales.
Solution
We delivered a paid social and influencer campaign built around precise audience targeting, culturally relevant creators, and video-led media across Meta, YouTube and Display.
Results
1.8m
People reached
6m
Impressions delivered
+49.8%
Sales increase over campaign
